It's market enablement.  We design the processes, technical systems, or supply chain logistics necessary to make the product readily accessible, purchasable, and runnable/shippable by the end-user. This is vital because inefficient distribution directly restricts market penetration and profit margins.

It's cadence updates. We establish the optimal release schedule (for digital) or inventory replenishment pipeline (for physical) to ensure the product remains current or in stock. This is crucial because a low update frequency or inconsistent stock allows competitors to quickly capture user attention.

We analyze and optimize the specific mediums (e.g., app stores, web portals, API integrations, retail partnerships, physical stores) through which the public service is accessed and consumed. This is fundamentally important because entertaining the wrong partnerships prevents you from reaching your ideal customer segments.

We architect the underlying technical infrastructure to handle projected growth in user volume, data traffic, and concurrent usage without performance degradation.  This is of paramount importance because failure to scale causes user frustration and leads to immediate constituent churn.

Diagnose change ambitions, and change propensity to identify change priorities, and assess the strengths and gaps in individual leadership capabilities critical to driving change.

Use the power of Intelligent Analysis to design a data-driven innovative strategy rooted in leading practices to maximize adoption and reduce change risk.

Activate a fitted change program, including targeted communications and training activities, using our adaptable High-Performance Tools to manage data, automate deliverables, and surface powerful insights. 

Measure and analyze critical adoption metrics, using insights to sustain innovative approaches in the culture, achieve adoption, and realize more value in other change efforts.