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Register for our quarterly Executive Think Tank, and access $1 Million worth of value
Stop guessing and start leading: Your customer lifecycle data is the ultimate executive roadmap to sustainable business growth, and trust as a leader.
The Unseen Burden of Every Executive
The Unseen Burden of Every Executive
You're an executive, which means you're constantly fighting a silent war on multiple fronts—from quarterly targets to long-term vision, all while managing an invisible layer of anxiety.
We are alto familiar with the wrestling thoughts of high-stakes decisions that keep you awake at night: "Are we investing in the right places?" "Is this new initiative truly moving the needle?" "Are we losing customers we don't even know about!?" That pressure to always have the right answer, to ensure every dollar spent yields an exponential return, is immense.
At Marq Neasman Consulting, we don't just see metrics; we see the risk and emotional toll behind them. That's why we've built our entire practice around eliminating that uncertainty and giving you the crystal-clear roadmap you need to lead with absolute confidence.
Acquisition
Acquisition
We design high-impact strategies to efficiently find, qualify, and convert your ideal customers, fundamentally important because without a scalable, cost-effective influx of new business, your growth will inevitably stagnate.
Experience
Experience
We meticulously map and optimize every customer touchpoint to deliver seamless, memorable interactions, vital because a fragmented or frustrating experience is the fastest way to erode trust and immediately send customers to a competitor.
Retention
Retention
We implement proactive systems and communication strategies that reduce churn and increase customer lifetime value, crucial because holding onto existing, happy customers is exponentially more profitable than constantly acquiring new ones.
Loyalty
Loyalty
We evolve transactional relationships into passionate advocacy, transforming satisfied customers into evangelists, paramount for creating a robust, defensible brand and a powerful engine of organic, low-cost referrals.
High-Performance
Success Rates
Your constant anxiety of wasting time or money keeps your business alive, but it won't help it grow. So we mitigate this risk of failure, and help you invest with clarity and confidence by focusing exclusively on data-validated strategies and battle-tested frameworks, resulting in 30-60% increases cumulative in income, impact, and influence. It's our guarantee.
Master Customers with the (i)Four Framework
Master Customers with the (i)Four Framework
The Neasman (i)Four Framework is our proprietary methodology for delivering comprehensive advisory, strategy, management, and training services.
The significance of our framework is found in our agnostic approach, our open-minded perspectives, and our customer-centric obsession. We do not come in with a one-size-fits-all solution; we act as objective, external partners. As true management experts we can leverage a multitude of frameworks, allowing us to serve our clients needs more efficiently and effectively.
Our approach begins and ends with the your needs and context, allowing us to leverage any tool, platform, or methodology required to achieve your specific OKRs. This agnosticism ensures the strategy is always tailored to your business reality, not limited by our preferred toolset. We are relentlessly focused on the customer journey within your unique ecosystem, making our solutions not just practical, but profoundly impactful.
Intellectual Analysis
Intellectual Analysis
We implement a full-spectrum diagnostic through data, interviews, and workshops; and run a comparison of the actual customer journey to the desired journey.
Innovative Strategy
Innovative Strategy
Design targeted strategies that directly address the high-impact gaps identified in the Intellectual Analysis, ensuring the greatest return on investment (ROI).
Intuitive Management
Intuitive Management
Implement change management and training to embed the new processes and strategies. Review monthly to analyze performance data, identify new bottlenecks, and refine the strategies.
IMPACT Sustained
IMPACT Sustained
Ongoing audits ensures the framework is not a one-time fix but a sustainable, adaptive system for ongoing customer lifecycle optimization.
True Partnership That Eliminates Project Isolation
You're often sold a strategy, only to be left alone for the difficult implementation. We eliminate the risk of abandonment by providing a comprehensive service that includes advisory, strategy, management, AND training. We stay with you until the objectives and key results (OKRs) are not just met but exceeded, because our success is directly tied to yours.
Helping Solve Your Most Painstaking Issues
Helping Solve Your Most Painstaking Issues
Executives often struggle with these painstaking issues when handling the critical lifecycle of acquiring and retaining customers:
❌ High Customer Acquisition Cost
❌ Inconsistent Value Proposition:
❌ Leaky Sales Funnel
❌ High Customer Churn Rate
❌ Lack of Seamless Experience (CX)
❌ Data Silos
❌ Poor Onboarding Process
❌ Weak Referral/Advocacy Engine
❌ Misaligned Sales/Marketing Teams
❌ Inability to Predict
❌ Negative Online Sentiment
❌ Competitor Pricing Pressure
❌ Weak Customer Segmentation
❌ Slow Time-to-Resolution
❌ Reactive, Not Proactive Retention
Immediate Time-to-Value, Zero Sacrificed Momentum
The greatest sacrifice you make in any project is your executive time and the lost opportunity while waiting for results. Our frameworks are designed for rapid diagnosis and implementation, meaning you see actionable results and positive cash flow impact in weeks, not quarters, minimizing your investment window and maximizing your return.
Areas of Expertise
Areas of Expertise
Customer Journey Mapping
Customer Journey Mapping
The process of visualizing the customer's entire experience from initial awareness through advocacy, used to identify pain points and moments of truth.
Value Proposition Design
Value Proposition Design
Creating a clear, compelling statement that articulates the specific benefits your company offers and why a customer should choose you over competitors.
Segmentation & Targeting
Segmentation & Targeting
Identifying distinct groups of customers with similar needs and focusing marketing efforts to maximize relevance and conversion efficiency.
Cross-Functional Alignment
Cross-Functional Alignment
Ensuring that sales, marketing, service, and product teams are unified by shared goals and a consistent customer-centric approach.
Cash Flow and Financial Modeling
Cash Flow and Financial Modeling
Analyzing how strategic changes impact your revenue, costs, and overall working capital to ensure sustainable, profitable growth.
Change Management & Adoption
Change Management & Adoption
Implementing strategies to help employees embrace new processes, systems, and communication methods effectively.
Loyalty & Advocacy Program Development
Loyalty & Advocacy Program Development
Designing systems that reward repeat business and empower satisfied customers to actively promote your brand.
Marketing ROI
Marketing ROI
Prioritize their marketing spend across geographies and products, define the right messages for their customers, and find the optimal mix of vehicles
Consumer Insights
Consumer Insights
Generate customer and shopper insights and help translate those findings into concrete business ideas and exceptional organizational performance.
Customer Experience
Customer Experience
Discover and explore the beliefs, attitudes, and motivations that drive customer behavior through their purchase decision journey
The End of Emotional Fear and Guesswork
The most significant emotional risk you carry is the fear of uncertainty—not knowing if you made the right call. We replace that anxiety with irrefutable data and a clear, executable blueprint, so you can confidently report to your board, stakeholders, and team knowing the strategy is sound, reducing your personal and professional stress.
Maximize Your Potential,
Master Customer Success
Maximize Your Potential,
Master Customer Success
Having a successful quarter does not have to be rocket science. With our systems and expertise you can ensure clarity, confidence, and predictable outcomes, based on proven frameworks ands strategies.
✅ Reduce Customer Acquisition Cost
✅ Increase Customer Lifetime Value
✅ Increase Net Promoter Score (NPS)
✅ Decrease Annual Churn Rate
✅ Double Qualified Sales Leads
✅ Increase Customer Referral Rates
✅ Cut Support Resolution Time
✅ Unlock Current Client Revenue
✅ Establish a Single Customer View
✅ Reduce Onboarding Time
✅ Attract Premium Clients
✅ Implement Feedback Prioritization
✅ Identify Customer Segmentation
✅ Achieve Organizational Alignment
✅ Build Customer Obsession
Unlock Access to the Keys of High-Performance Leadership, so you can Increase Income, Impact, and Influence Consistently.
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