❌ Lack of clear market understanding.

❌ Difficulty generating truly innovative ideas.

❌ Inability to prioritize ideas effectively.

❌ Insufficient customer feedback.

❌ Subjective assumptions vs. external market realities.

❌ Poorly defined problem statements.

❌ Inadequate resource allocation for research.

❌ Failure to identify competitive threats early on.

❌ Inefficient brainstorming processes.

❌ Difficulty in translating abstract ideas into tangible concepts.

❌ Inability to validate ideas with measurable data.

❌ Internal disagreement between stake holders.

❌ Underestimating the time needed for proper research.

❌ Relying on outdated market information.

❌ Unrefined process for idea capture and management.