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Stop betting on hunches and start building certainty: Rigorous product discovery is the only way to transform market risk into guaranteed innovation.
The Idea Vortex: We Know Why Innovation Gets Stalled
The Idea Vortex: We Know Why Innovation Gets Stalled
You are the executive responsible for the next generation of revenue, which means you live under the pressure of the unknown. We understand the agony of watching precious capital and time vanish on projects based on subjective assumptions. The silent fear is real: Is this new product solving a problem the market cares about? Are we investing millions only to discover a lack of Alignment or flawed Validation? That anxiety of betting the company's future on an unproven concept is immense. At Marq Neasman Consulting, we don't just see ideas; we see the unmitigated risk behind them. Our entire practice is built on eliminating that uncertainty, ensuring that every concept moves from Ideation to launch with irrefutable data from thorough Market Research.
Research
Research
We conduct deep analysis to get a clear understanding of what people are doing, and what your customer's specific pain points are, fundamentally important because without quantifying the problem, you cannot justify the solution.
Recognition
Recognition
We use metrics and data, not guesswork, to imagine a better world for your ideal customer, and strategically determine how your company can help them achieve it, crucial for ensuring innovation is both creative and commercially viable.
Refinement
Refinement
We determine if your generated ideas align with the reality of the market through pilot testing, rapid prototyping, and concentrated customer groups, vital for mitigating risk before committing significant development capital.
Realization
Realization
We confirm whether you have the adequate People, Processes, Products, and Profitability factors required to successfully design, develop, and deliver the concept, paramount for ensuring organizational readiness and internal buy-in.
Eliminate Assumption Risk
Your fear of investing millions only to find the market doesn't care is valid. We eliminate this financial risk by ensuring all Ideation is immediately backed by robust Market Research, guaranteeing that your final product solves a proven, high-value customer problem.
pThe Engine Behind Unparalleled Discovery
pThe Engine Behind Unparalleled Discovery
The Neasman (i)Four Framework is our proprietary, high-level methodology for ensuring that every discovery project moves from abstract concept to validated, strategically aligned investment thesis. We integrate four core advisory functions across your product environment. The significant difference between our framework and simple idea capture tools is that we treat discovery as a strategic investment decision, providing executive confidence from day one.
We are able to do this because we are masters of product, project, and program management. We leverage a multitude of frameworks and strategies to best suite our client's needs. We are agnostic, and never confined to any methodology.
Intelligent Analysis
Intelligent Analysis
We conduct deep analysis to get a clear understanding of what people are doing, and what your customer's specific pain points are, fundamentally important because without quantifying the problem, you cannot justify the solution.
Innovative Strategy
Innovative Strategy
We use metrics and data, not guesswork, to imagine a better world for your ideal customer, and strategically determine how your company can help them achieve it, crucial for ensuring innovation is both creative and commercially viable.
Intuitive Management
Intuitive Management
We determine if your generated ideas align with the reality of the market through pilot testing, rapid prototyping, and concentrated customer groups, vital for mitigating risk before committing significant development capital.
IMPACT Sustained
IMPACT Sustained
We confirm whether you have the adequate People, Processes, Products, and Profitability factors required to successfully design, develop, and deliver the concept, paramount for ensuring organizational readiness and internal buy-in.
Rapid Time-to-Validation,
Zero Lost Opportunity
The greatest cost of flawed discovery is the lost opportunity while waiting for clarity. Our rapid Validation sprints compress the time needed to prove a concept from quarters to weeks, minimizing your investment window and maximizing your speed to market.
Helping Solve Your Most Painstaking Issues
Helping Solve Your Most Painstaking Issues
Whether reaching new markets our blue ocean effect has proven to be effective and efficient across 12 industries and 66+ sectors. Our experts focus on eliminating these pain points:
❌ Lack of clear understanding
❌ Difficulty generating new ideas
❌ Inability to prioritize ideas
❌ Insufficient customer feedback
❌ Subjective assumptions rule
❌ Unclear problem statements
❌ Inadequate resource allocation
❌ Missing competitive threats
❌ Inefficient brainstorming process
❌ Abstract ideas lack concepts
❌ Ideas unvalidated by data
❌ Internal stakeholder disagreement
❌ Underestimating research time
❌ Relying on outdated information
❌ Unrefined idea capture process
Cross-Organizational Buy-In, Eliminating Political Fear
You dread internal friction and fighting over resource allocation. We eliminate this emotional fear by leveraging the Alignment phase to ensure all stakeholders—from Finance to Engineering—are unified behind a single, data-backed vision before a single dollar is committed.
Areas of Expertise
Areas of Expertise
Quantitative Market Sizing
Quantitative Market Sizing
Using data models to accurately quantify the revenue potential and addressable market size for new concepts.
Customer Empathy Mapping
Customer Empathy Mapping
Developing detailed user personas and journey maps based on deep Market Research to fully understand pain points.
Value Proposition Design
Value Proposition Design
Clearly articulating the core benefit of the idea and why it matters to the customer, ensuring strong commercial Validation.
Competitive Landscape Analysis
Competitive Landscape Analysis
Identifying whitespace, market gaps, and potential threats to ensure the Ideation is truly differentiated.
Executive Alignment Workshops
Executive Alignment Workshops
Facilitating sessions to secure consensus on strategy, budget, and internal capability required for Alignment before launch.
MVP and Experiment Design
MVP and Experiment Design
Structuring low-cost experiments (A/B testing, pilot groups) to efficiently run the Validation phase and gather conclusive data.
Technical Feasibility Assessment
Technical Feasibility Assessment
Preliminary evaluation of the concept against current technology, talent, and resources to inform the Alignment process.
A Proven Pathway to Profitability, Guaranteeing Executive Impact
We don't just hand you an idea; we deliver a complete ROI forecast rooted in the Validation data. We guarantee the new product will contribute directly to the firm's overall Profitability, providing a defensible investment thesis.
Maximize Your Potential, Master Success in Product Discovery
Maximize Your Potential, Master Success in Product Discovery
We help executives achieve these measurable breakthroughs through our targeted discovery frameworks:
✅ Clear market vision achieved
✅ 50% reduction in launch risk
✅ 2x increase in idea quality
✅ Final product ROI clarity
✅ Eliminate team disagreements
✅ Validate MVP within 6 weeks
✅ Identify 3 new markets
✅ Leadership alignment secured
✅ Stop funding bad ideas
✅ Reduce research cycle time
✅ Predictable success outcomes
✅ Focus investment on growth
✅ Customer pain quantified fully
✅ Competitive threats mapped
✅ Launch confidence achieved
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